1) What are your weaknesses?
2) What do your competitors do better than you?
3) What can you improve given the current situation?
4) What do others perceive as your weaknesses?
1) What are your strengths?
2) What do you do better than others?
3) What unique capabilities and resources do you possess?
4) What do others perceive as your strengths?
Internal
1) What trends or conditions may positively impact you?
2) What opportunities are available to you?
External
Favourable
1) What trends or conditions may negatively impact you?
2) What are your competitors doing that may impact you?
3) Do you have solid financial support?
4) What impact do your weaknesses have on the threats to you?
Unfavourable
SWOT Analysis
Unfavourable